IT Technology

Difference Between CMS and CRM

CMS vs CRM

Summary: Difference Between CMS and CRM is that content management system (CMS) is an information system that is a combination of databases, software, and procedures that organizes and allows access to various forms of documents and other files, including images and multimedia content. While customer relationship management (CRM) system manages information about customers, interactions with customers, past purchases, and interests. Customer relationship management mainly is used across sales, marketing, and customer service departments.

Difference Between CMS and CRM

CMS

A content management system (CMS) is an information system that is a combination of databases, software, and procedures that organizes and allows access to various forms of documents and other files, including images and multimedia content. The content management system also provides security controls for the content, such as who is allowed to add, view, and modify content and on which content the user is allowed to perform those operations. Publishing entities, such as news services, use content management systems to keep Web sites and RSS feeds up-to-date.

CRM

A customer relationship management (CRM) system manages information about customers, interactions with customers, past purchases, and interests. Customer relationship management mainly is used across sales, marketing, and customer service departments. Customer relationship management software tracks leads and inquiries from customers, stores a history of all correspondence and sales to a customer, and allows for tracking of outstanding issues with customers.

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