Communications vs Marketing
Summary: Difference Between Communications and Marketing is that Communications the IT department, headed by the CIO, builds and maintains the electronic communications infrastructure of the enterprise. The communications infrastructure consists of hardware, software, and procedures. While Marketing is the process of management which is responsible for satisfying the customers, identifying the issue, and anticipating customer requirements profitably.
Communications
Communications the IT department, headed by the CIO, builds and maintains the electronic communications infrastructure of the enterprise. The communications infrastructure consists of hardware, software, and procedures. Examples of hardware include wired network connections, wireless network devices, routers, firewalls, servers, and a variety of long distance communications connections. Software can include e-mail, instant messaging, VoIP, and software applications to manage servers and end users’ computers remotely. Procedures include the methods for using and managing the hardware and software.
In addition to the communications software accessed by end users in the enterprise, the IT department manages the software on servers to support the end users’ programs. For example, the IT department manages e-mail servers that are accessed by the end users’ e-mail programs.
For e-commerce, specialized software often is used to communicate with other computers. EDI (electronic data interchange) is a set of standards that controls the transfer of business data and information among computers both within and among enterprises. Today, businesses use these standards to communicate with industry partners over the Internet and telephone lines.
Marketing
Marketing is the process of management which is responsible for satisfying the customers, identifying the issue, and anticipating customer requirements profitably. Marketing includes many things to take care of like your business ideas, how you communicate, printing process, the design, market research etc. These all are the most important factors that you should be taking care of while Marketing. But the most important factor of Marketing, is an understanding of customer needs and value. There are different types of Marketing like B2B which stands for Business-to-Business Marketing.
B2B
Most B2B Marketing, though, actually takes place between businesses, which is called business-to-business (B2B) Marketing. Many businesses provide goods and services to other businesses, such as online advertising, recruiting, credit, sales, market research, technical support, and training.
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